about
hq was founded with the mission to deliver creative, high performance hair care products that run parallel to fashion, science, art and music.
brands
ELEVEN AUSTRALIA
A lifestyle brand for the young and young at heart with a fresh approach to hair and body care. A multi award-winning range spanning 40 professional products, that do exactly what they say they’ll do
Cruelty-free and PETA approved, ELEVEN Australia products call on high performing natural ingredients for maximum efficiency.
We use simple and uncomplicated product names, which means you know exactly what you’re getting when selecting the right products for you. Want volume? Look no further than our I WANT BODY range. Need hydration? Try our HYDRATE MY HAIR moisture range. Want to tame your frizz? Then check out SMOOTH ME NOW. Been a little hot and heavy on the styling tools or bleach? Then it’s all about REPAIR MY HAIR. Want to keep your blonde hair creamy – not brassy? Then our KEEP MY COLOUR BLONDE range will become your new best friend. There’s truly something for everyone, and the best bit? We have a selection of vegan and gluten-free products to suit all hair types.
GODDESS MAINTENANCE Co.
THE NEWEST CATEGORY IN HAIR CARE: BIOPROTECTION™
With our first ever product, BioTech Blowout™
BioTech Blowout™ uses our proprietary Goddess Molecule™ to protect hair from the inside out. This dual-action molecule creates a lasting defensive barrier that shields and repairs the cuticle and cortex. BioTech Blowout™ is meant to be used in conjunction with all of your favorite products and treatments as an added protective boost for every single client. Whether in the salon or at home, hair is a valuable asset that requires protection.
Powered by the proprietary Goddess Molecule™, this multi-benefit formula protects and strengthens from the inside out while forming a lightweight barrier that shields against heat, pollution, and frizz—ensuring smoother, faster, and longer-lasting blowouts.
FHI HEAT
FOR OVER TWO DECADES, FHI HEAT HAS BEEN BUILDING YOUR DREAM ARSENAL OF HAIR TOOLS
OUR STORY
With over two decades of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality.
We are committed to creating technologically advanced hair tools with the power and performance needed for professionals and hair enthusiasts. Each FHI Heat® product works to give you faster, smoother, more professional results.
At FHI Heat – we do what’s best for hair.
OUR EXPERIENCE
For over 20 years, FHI Heat has been dedicated to empowering hair professionals with industry-leading tools designed for superior performance. We measure quality by the highest professional standards—if it’s good enough for the pros, it’s good enough for the world.
OUR MISSION
Premium hair products as the standard for all.
KEVIN.MURPHY
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. Combining hi-tech scientific knowledge with the best natural ingredients available, KEVIN.MURPHY products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment.
When searching the world for ingredients, KEVIN.MURPHY looked for companies with organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality. Inspired by the finest ingredients that nature has to offer, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling products is the ultimate indulgence of high fashion runway looks with the added benefit of naturally beautiful, beneficial ingredients.
Carefully selected vitamins and amino acids that help to repair and thicken the look of hair and restore damaged, split ends. Nourishing moisturising agents from Mango and Murumuru butter that help to smooth the cuticles and soften the hair from root to tip. Extracts from exotic ingredients including, Peruvian Bark, Baobab, Bamboo and Orange Blossom impart weightless moisture, and infuse the hair with their naturally-beneficial goodness. A powerhouse of antioxidants from known natural sources such as, Kakadu Plum, Orchid, Lotus Flower and Desert Lime, help to reduce breakage and assist in repairing the look and feel of chemically damaged hair.
OLAPLEX
Born in the lab. Brought to the chair.
Hair strength starts deep beneath its surface with a series of bonds. Disulfide bonds provide important, molecular-level structure to all hair types and textures. Strong bonds are vital to hair strength, elasticity and flexibility. Increased breakage and fragility is a sign that disulfide bonds have been broken. Our unique OLAPLEX Complete Bond Technology™ works on a molecular level to repair these bonds and restore hair’s strength.
Our patented products formulated with OLAPLEX Complete Bond Technology™ started a science-led revolution in hair care. As the original bond builder, we have over 10 years experience developing products that target the bonds most important to foundational hair health. By reforming and replenishing bonds from cortex to cuticle through molecular-level science, our groundbreaking technology goes far beyond repair to deliver true foundational health and lasting results.
SUGARBEAR PRO
Sugarbear promises to make high quality vitamin products to help you feel better, look better and do better. Be your best self with Sugarbear.
- Vegan
- Cruelty-Free
- Kosher Certified
- Halal Certified
- Efficacious
- Incorporating plant-based ingredients