about
hq was founded with the mission to deliver creative, high performance hair care products that run parallel to fashion, science, art and music.
BARBICIDE
BARBICIDE®, the market leader in its category, was launched in 1947 in New York and has represented the industry standard for safe services in salons and barbershops for more than half a century. Professionals have used the vibrant blue BARBICIDE® to protect themselves and their clients over the years. As a recognized American classic and the original symbol for professional beauty and barber disinfection, BARBICIDE® is even featured in the permanent collection of the National Museum of American History at the Smithsonian in Washington, DC.
As a partner in the beauty industry, we are committed to educating beauty industry professionals to ensure they are providing a safe service.
ELEVEN AUSTRALIA
A lifestyle brand for the young and young at heart with a fresh approach to hair and body care. A multi award-winning range spanning 40 professional products, that do exactly what they say they’ll do
Cruelty-free and PETA approved, ELEVEN Australia products call on high performing natural ingredients for maximum efficiency.
We use simple and uncomplicated product names, which means you know exactly what you’re getting when selecting the right products for you. Want volume? Look no further than our I WANT BODY range. Need hydration? Try our HYDRATE MY HAIR moisture range. Want to tame your frizz? Then check out SMOOTH ME NOW. Been a little hot and heavy on the styling tools or bleach? Then it’s all about REPAIR MY HAIR. Want to keep your blonde hair creamy – not brassy? Then our KEEP MY COLOUR BLONDE range will become your new best friend. There’s truly something for everyone, and the best bit? We have a selection of vegan and gluten-free products to suit all hair types.
FRAMAR
Tools for the stylist that can’t be tamed.
For fun, creative and effective hair colouring tools, Framar has got you covered.
Benefitting from the feedback of over 35 years’ experience behind the chair, Framar
products are the perfect combination of style and substance. The Framar range includes
foils, brushes, bowls, clips, and colour wipes, designed to suit the needs of professionals.
KEVIN.MURPHY
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. Combining hi-tech scientific knowledge with the best natural ingredients available, KEVIN.MURPHY products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment.
When searching the world for ingredients, KEVIN.MURPHY looked for companies with organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality. Inspired by the finest ingredients that nature has to offer, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling products is the ultimate indulgence of high fashion runway looks with the added benefit of naturally beautiful, beneficial ingredients.
Carefully selected vitamins and amino acids that help to repair and thicken the look of hair and restore damaged, split ends. Nourishing moisturising agents from Mango and Murumuru butter that help to smooth the cuticles and soften the hair from root to tip. Extracts from exotic ingredients including, Peruvian Bark, Baobab, Bamboo and Orange Blossom impart weightless moisture, and infuse the hair with their naturally-beneficial goodness. A powerhouse of antioxidants from known natural sources such as, Kakadu Plum, Orchid, Lotus Flower and Desert Lime, help to reduce breakage and assist in repairing the look and feel of chemically damaged hair.
OLAPLEX
The ingredient that changed it all.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bondbuilding.”
PHILIP KINGSLEY
A true visionary in the world of hair care, Philip Kingsley dedicated his entire career to helping people achieve their very best locks. He accomplished many ‘firsts’ in the industry, creating the first pre-shampoo conditioner and was the first to supercharge hair’s health by focusing on nutrition and wellbeing. His product range bridges the gap between science and beauty, winning awards for treating thinning, dry and damaged strands – as well as pesky scalp conditions.
FORMULAS DRIVEN BY TRICHOLOGY
HONEST AND ETHICAL HAIR CARE
CARING FOR THE PLANET
SUGARBEAR
Sugarbear promises to make high quality vitamin products to help you feel better, look better and do better. Be your best self with Sugarbear.
- Vegan
- Cruelty-Free
- Kosher Certified
- Halal Certified
- Efficacious
- Incorporating plant-based ingredients
TANGLE ANGEL
We’ve crafted stunning, yet functional, detangling tools with every detail scrutinised and reworked. The humble, everyday hair brush has been redefined with trademarked Memory-Flex bristles and antibacterial, anti-static technology, that’s heat resistant and gently glides through wet or dry hair.
TANGEL ANGEL has ditched convention to create something exciting, edgy and unmistakably beautiful.